In a time when Canada’s talent landscape is dominated by a transactional hiring process, Ana Palomino recognized the need to rekindle the consultative approach in recruitment. She set her sights on rediscovering the hidden, transferable skills of candidates that go beyond mere requirements, and re-establishing meaningful connections between employers and job seekers.

With a remarkable career spanning 15 years in the recruitment and staffing industry, including a distinguished tenure as Vice President and Director of a reputable recruiting firm, Ana Palomino embarked on a new chapter in 2023 by founding TerraHR Consulting. Her dedication to delivering exceptional service and cultivating enduring relationships became the driving force behind TerraHR Consulting, where she envisioned a more personalized, collaborative, and sustainable approach to traditional hiring models.

Recognizing that the true essence of a company’s success lies within its people and culture, Ana actively collaborates with executives and senior leaders to develop and coach effective recruitment strategies that enable organizations to attract and retain diverse talent.

As a compassionate coach, mentor, and as an immigrant herself, Ana takes great pride in advocating for newcomers in Canada. She generously volunteers as a Career Coach and Mentor with The World Skills Employment Centre in Ottawa, empowering individuals to thrive in their professional journeys.

Ana finds joy in spending quality time with her family and pursuing her passions as an avid cyclist, actress, and connoisseur of international culinary delights.